Promoting Your Club In The Media: Facebook and more
Facebook - Boosting by Liking
On Facebook you want likes to look more popular and to boost Facebook's own mechanical push of popular posts. When you post, ask members to like the page. This keeps them involved, as well as boosting the page.
Instead of sending the photos via WhatsApp, send to your whatsApp group the link to the Facebook page and ask the members to like the photo and like the Facebook page.
Facebook Boosting By Paying
I thought that if your club is small you might get marketing help from your area budget. Now it seems that it's the other way around. If the area has no budget, if your club is larger and has more funds you could use them to boost your club on Facebook. You could boost for a week, and that way reach out to non Toastmasters.
You can pay once off for a week to get signups for Speechcraft. You might want to do this well in advance. Also allow time to creat good websites and material to send in reply such as a sign up form.
Regular Postings
You can ask different members to post regularly with photo of present and past meetings and comments. Rotate those posting so all are used to it. Then if the PR is away (working, sick, on holiday, overseas) it won't disappear and you can easily ask another to take over posting.
Selling Through Facebook
If you have items to sell, such as books on public speaking, tee-shirts, pens, hats, masks, you can see them on Facebook using Shopify.
Online Passwords and Management
Who can post? Arrange for the password to be freely available and passed on from one PR to the next. You can even have a folder of instructions with a timeline for postings.
Generic Emails
Instead of a personalised email such as John Brown, President, or a dated one, President 2020, have an email which is generic such as BHAPresident@gmail.com That way it can be passed on to the next person with no effort and they will have all past correspondence.
The same goes for other passwords and roles.
Multiply Reach
You can multiply the reach of your posts to several platforms with one click, instead of spending time creating new posts with text and photos.
Meetup and Eventbrite
Meetup enables you to create interest and promote an event. Eventbrite sells the tickets, once the person is interested.
Meetup costs money, about 60 US dollars for six months. You can review it at the end of that time, in effect just before five months. Because you must discuss with your committee and allow time to cancel with the one month's notice.
Meetup has share buttons you click to put your event into. Open the event you'd like to share. On the event homepage, click the share button, choosing the Facebook, Twitter, or LinkedIn buttons.
Eventbrite
Useful Websites (alphabetically)
https://www.eventbrite.com/signin
https://www.shopify.co.uk/facebook/
https://www.toastmasters.org/education/speechcraft
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